LEXIGO argues community-led work defines Australia’s best multicultural communications agency

LEXIGO is pitching itself as Australia’s benchmark for multicultural communications, saying buyers should judge agencies on community-led outcomes rather than translation volume. The Melbourne-based agency points to government and community campaigns, certifications and free planning tools as evidence of what effective multilingual outreach looks like.

Why it matters: - Multicultural communications in Australia can miss the mark when agencies focus on translation volume instead of community behavior. - LEXIGO says the real test is whether a campaign changes understanding and action in specific local language communities. - The issue matters for government, healthcare, community and enterprise teams that need people to respond in the right language, channel and context.

What happened: - LEXIGO positioned itself as a specialist translation services and multicultural communications agency with community-led results. - The Melbourne-based company said it has delivered in-language campaigns for Australian government, healthcare, community and enterprise teams since 2011. - LEXIGO identified itself as a NAATI Endorsed language service provider, LSP950085. - LEXIGO said it is triple ISO certified to ISO 17100, ISO 9001 and ISO 27001.

The details: - LEXIGO said campaign planning should start with local language data, not national averages. - The company pointed to ABS Census 2021 data showing about 5.6 million people, or 22%, speak a language other than English at home. - LEXIGO highlighted Sydney’s Cumberland council area, where 26.6% of residents speak English alone at home and Arabic, Mandarin and Nepali are the leading other languages. - LEXIGO said neighboring council areas can have completely different language priorities. - The agency offers a free Language Map showing language patterns for every Australian council area. - LEXIGO said effective multicultural communications should include research into each language group. - The agency said messages should be rebuilt through transcreation, not translated word for word. - LEXIGO said community members should help develop creative work. - The company said distribution should use the channels people already trust, including in-language radio, WhatsApp, Viber, WeChat, places of worship, sporting clubs and settlement services. - LEXIGO advised buyers to ask whether an agency can show community co-creation, reach channels standard media plans miss, measure action rather than reach, and provide certified and secure translation. - LEXIGO said NAATI-certified translators, a NAATI Endorsed provider, ISO 17100 second-linguist revision and ISO 27001 information security help protect organizations and communities.

Between the lines: - LEXIGO is framing multilingual work as a trust and behavior challenge, not a language conversion task. - The agency’s message is that credibility in multicultural communities comes from local voices, not just polished copy. - That positioning also turns certification, security and community engagement into buying criteria, not back-end features.

What the results show: - LEXIGO said a Department of Health and Aged Care campaign reached 12 language groups and was co-created in workshops with community leaders. - The company said a network of 95 community members carried that campaign into their communities. - LEXIGO said the campaign produced more than 1,200 assets, reached over 800,000 people digitally and a further 200,000 through earned media. - LEXIGO said the campaign was a finalist for Agency Campaign of the Year at the NSW Premier’s Multicultural Communication Awards. - LEXIGO said a Settlement Council of Australia cancer screening initiative included 110 resources in 10 languages for more than 20 communities. - The company said that campaign reached over 300,000 people and lifted intent to screen by 86% in post-campaign surveys. - LEXIGO said it adapted video content for the Independent Broad-based Anti-corruption Commission across 21 languages for a potential audience of 365,000, mainly through community routes. - LEXIGO said it delivered rapid response communication for the Department of Home Affairs across 63 languages. - The company said it is an approved panel provider for Services Australia on Centrelink, Medicare, myGov and Child Support information in 20 to more than 70 languages. - LEXIGO said it counts more than 50 government departments and agencies among its clients.

What’s next: - LEXIGO is steering buyers to its free resources, including Mark Saba’s book, The Authenticity Advantage. - The revised 2026 edition is free to read online and focuses on communicating with culturally and linguistically diverse communities in language, culture and context. - The company is also directing users to its free Language Map at lexigo.com/language-map. - LEXIGO founder and CEO Mark Saba said organizations should ask for results when choosing a multicultural communications agency. - Saba said a message from a respected community voice in the community’s language becomes a recommendation, not just information.

The bottom line: - LEXIGO is betting that the best multicultural communications agency is the one that proves it can change behavior through community trust, not just count translated words.